How to Grow Enrollment in Online Higher Education
14 days return policy
Shipping & Delivery
Product details
- ISBN 9781032839929
- Weight: 320g
- Dimensions: 152 x 229mm
- Publication Date: 31 Jan 2025
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
How to Grow Enrollment in Online Higher Education offers practical guidance on how to more effectively attract and recruit students to online college and university programs. Despite the proliferation of online degree and certificate programs, only a handful of large, name-brand institutions have the resources to master the challenges of marketing and recruitment. This book includes a first-of-its-kind blueprint for colleges and universities working to set up online programs that can grow their enrollment and support their operations financially. These accessible chapters provide step-by-step marketing strategies, detail the specific needs and values of fully online enrollees, and explore the staffing, talent, and technologies needed to competitively recruit new students.
Sasha Thackaberry-Voinovich is the President of SkillsWave, a full-solution platform for organizational upskilling. She has held a range of senior-level positions across higher education institutions, including as the Vice President of Online and Continuing Education at Louisiana State University; Associate Vice President for Course Production, Academic Technology, and New Learning Models at Southern New Hampshire University; and Associate Vice Chancellor of Learning Experience Design and Innovation at National University. As an industry leader, she was also Vice President for Student and Partner Services at Pearson, and Senior Vice President of D2L Wave.
