How to Market Books

Regular price €167.40
A01=Alison Baverstock
A01=Susannah Bowen
Academic Promotion System
Analytics
Author_Alison Baverstock
Author_Susannah Bowen
Branding
Budgeting
Buyer behaviour
Category=JBCT
Category=KJS
Category=KNTP1
Cold Dark Matter
Collaboration structures
Contemporary Society
Customer Journey Mapping
Delivery structures
Digital marketing
Direct marketing
Discoverability
Dump Bins
Ebook Providers
Ebook Purchases
Edinburgh International Book Festival
Elt Material
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_non-fiction
eq_society-politics
Fixing Book Prices
Google Play
Google Shopping
Guerrilla marketing
International markets
ISBN Agency
Market research
Marketing
Marketing Plan
Marketing plans
Nielsen Book
Nielsen BookScan
Open Access Fees
Open Access Publication Fees
Promotional materials
Public relations
Publishing
Publishing studies
Retail Price Maintenance
SEO Campaign
Smart Phone
Social media
Sustainable marketing
UK Amazon
UK Publisher
UK Retailer
Young Men

Product details

  • ISBN 9780815352761
  • Weight: 875g
  • Dimensions: 156 x 234mm
  • Publication Date: 08 May 2019
  • Publisher: Taylor & Francis Inc
  • Publication City/Country: US
  • Product Form: Hardback
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Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book.

With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon.

Thoroughly updated, this 6th edition maintains the book’s popular, accessible and supportive style, and now offers:

  • A fully international perspective for today’s global industry
  • New case studies to illustrate changing industry issues and application
  • Completely updated coverage of digital and social marketing and GDPR
  • Topical updates, more case studies and tips on getting work in publishing on a companion website
  • Detailed coverage of individual market segments, bringing relevance to every area of publishing

Alison Baverstock is Associate Professor of Publishing at Kingston University where she jointly established publishing education, and Kingston’s MA Publishing. She has researched and written widely about the creative economy and is a regular media commentator. In 2007 she received the prestigious Pandora Award for Services to Publishing.

Susannah Bowen is Head of Marketing (Higher Education) at Cengage Australia and Hon. Fellow, University of Melbourne. She has worked in publishing since 1996 in Australia and Europe.

With a foreword by David Shelley, CEO of Hachette UK