How to Market Design Consultancy Services
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A01=Shan Preddy
Actual Client
Author_Shan Preddy
business development strategies
Business Sector
Category=AK
Client Companies
client relationship management
clients
companies
consultancy client retention
creative industries marketing
credentials
Credentials Presentations
Design Companies
DESIGN CONSULTANCY
DVD
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
fee
Fee Income
Follow
Free Pitching
Hold
Inbound
income
Integrated Marketing
letters
marketing strategies for design consultancies
potential
Potential Clients
PR Company
presentations
Private Healthcare Market
professional services branding
propositions
sales
Sales Letters
Sales Propositions
service differentiation techniques
Target Market
Target Market Definition
Target Market Sectors
USP
Vice Versa
Wo
Word Of Mouth
Product details
- ISBN 9781138416819
- Weight: 480g
- Dimensions: 174 x 246mm
- Publication Date: 30 Jun 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The fast-paced nature of the design business means that you probably spend most of your time, energy and resources looking after your clients' needs, not your own. In our current, increasingly competitive marketplace where supply far outstrips demand, no design business will survive for long - let alone grow and develop - without a really effective marketing programme. It is no longer enough for you to provide a good product and simply hope for the best. Potential clients need to know exactly what you can do for them and what makes you different from your competitors. Existing clients need to know exactly why they should develop and continue their business with you. Quite simply, you need to convince design buyers that you are unequivocally the right consultancy for them, time and time again. This second, fully revised and updated, edition of Shan Preddy's popular book will help you to improve your marketing skills, no matter how large or small your design company, or which of the many disciplines you specialise in. Packed full of accessible, practical advice and information, this book is indispensable for all design consultancies.
Shan Preddy is a Partner at Preddy&Co which specialises in business development consultancy for design firms and training for their staff. Her professional affiliations include the Chartered Institute of Marketing and the Marketing Society, where she is a Business Leader. She is a member of the Institute of Directors, an Elected Associate of D&AD, a Fellow of the RSA and an accredited consultant on the DBA Experts Register. In addition, she is a regular speaker at, and chair of, design conferences and a skilled awayday facilitator. Throughout Europe, many leading design firms have benefited from Shan's expert business advice, and thousands of design professionals have read her books and participated in her popular masterclasses.
