How to Measure and Manage Your Corporate Reputation
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A01=Terry Hannington
Author_Terry Hannington
Category=AK
Category=KFCR
Category=KJC
Category=KJMQ
Category=KJMV7
Category=KJS
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Ceo
Chief Executive Officer
Corporate Reputation
Corporate Reputation Management
Customer Relationship Management System
Dialling Code
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
executive communication strategy
Fujitsu Services
Galley Slaves
history
IBM Global Service
industry
industry analyst relations
infectious
Infectious History
Influence Corporate Reputation
Key Management Team
Media Management Plan
Middle Management Team
Nice Messaging
organisational reputation analysis
Reactive Plan
Relevant Business Skills
Reputation Management Plan
Reputation Management Programme
reputation research methods
Respected Retailers
stakeholder influence measurement techniques
stakeholder mapping
Standard IQ Test
strategic communications planning
Tiger Lily
UK Customer
Vice Versa
Web Based Survey Tools
Product details
- ISBN 9780566085529
- Weight: 356g
- Dimensions: 174 x 246mm
- Publication Date: 28 Jan 2004
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.
Terry Hannington is a marketing consultant based in Sweden. His recent assignments have included assisting ITSMA, a US-based brand and marketing consultancy, acting as Managing Director to build a presence in Europe. Previous roles include Vice President of Marketing at Olivetti Ivrea Italy and Marketing Director EMEA at Diebold Inc., Paris France.
