How to Sell a Genocide

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Adam Johnson
Anti-war books
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BBC
BBC bias in reporting on Gaza
Book on US media and Gaza
Campus protests
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Citations Needed
CNN
CNN reporting on Gaza
Collusion of Western journalism in Israeli war crimes
Corporate media
Corporate media corruption
correcting headlines on Gaza reporting
Dehumanisation
different language used to describe Palestinians and Israelis
Disinformation
Double standards in media reporting on Gaza
Empirical analysis of media coverage of Gaza
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Gaza
Genocide
Human rights books
Humanitarian crisis
Israel
Israel and the media
Le
liberal media discourse analysis Israel Palestine
Media bias
Media complicity
Media literacy
media propaganda
Middle East Children's Alliance
Middle East politics
MSNBC
MSNBC coverage of Gaza
New York Times
Palestine
Palestine and the media
Palestinian solidarity
passive and active voice in media reporting
passive vs active voice reporting Palestinian and Israeli deaths
Political science
politics
Propaganda
Selective empathy
State violence
The New York Times
US foreign policy
US media and Gaza
US media criticism
War crimes
war on terror
western media coverage of Gaza

Product details

  • ISBN 9780745351650
  • Dimensions: 140 x 216mm
  • Publication Date: 21 Apr 2026
  • Publisher: Pluto Press
  • Publication City/Country: GB
  • Product Form: Paperback
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'Compelling .. a very interesting, challenging read' - Alastair Campbell, co-host of The Rest Is Politics

'Brilliant … this is such a crucial book, and it's a book that had to be written. Everyone go and get it' - Owen Jones

'I cannot recommend it enough. A stunning work of data analysis proving the genocide incitement perpetrated by legacy liberal media' - Matthew Remski, co-author of Conspirituality

As bombs rained down on Gaza in October 2023, images of mass death and destruction gripped the world, and openly genocidal statements from Israeli leaders foretold the magnitude of horrors to come. But the US media was quick to downplay, obscure, and repackage an emerging campaign of extermination into a slick “war on terror” framework. 

How to Sell a Genocide is a thorough indictment of US corporate media's role in enabling—and, at times, directly inciting—one of the most devastating campaigns of mass killing in modern memory. Johnson unpacks how major news outlets like The New York Times, CNN, and MSNBC systematically sanitized Israel's war crimes, hid the US’s central role, and dehumanized the Palestinian people.

Drawing from deep, original data-driven analysis, Johnson dissects the mechanics of propaganda, from the selective empathy, strategic omissions, overt racism and repetition of state-sanctioned falsehoods, to the demonization of humanitarian workers and dishonest coverage of campus protests. With clarity and moral force, Johnson argues that the genocide could not have been sustained without the active, sustained complicity of the US media.

All royalties from the book will be donated to the Middle East Children's Alliance.

Adam Johnson is a media analyst and co-host of the podcast Citations Needed. His writing has been featured in The Nation, In These Times, The Intercept, Los Angeles Times, and San Francisco Chronicle.

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