A01=Seth Kinnett
Achieve CRM Success
advanced CRM governance frameworks
Author_Seth Kinnett
Business Analysis Function
Business Processes
business-IT integration
Category=KJMK
Category=KJSU
Category=UM
CRM
CRM Adoption
CRM Application
CRM Effort
CRM Expert
CRM Failure
CRM Functionality
CRM Implementation
CRM Initiative
CRM Literature
CRM Practitioner
CRM Space
CRM Strategy
CRM Success
CRM System
CRM Technology
customer relationship management
data stewardship practices
enterprise software analytics
Enterprise Systems
eq_bestseller
eq_business-finance-law
eq_computing
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Job Functions
Knowledge Acquisition
Operational CRM
organizational change management
Rightpoint Consulting
Sales Force Automation
Seth J. Kinnett
Technology Division
user adoption strategies
vendor partnership models
Product details
- ISBN 9780367657888
- Weight: 349g
- Dimensions: 156 x 234mm
- Publication Date: 30 Sep 2020
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.
Seth Kinnett
