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How to Write a Marketing Plan

John Westwood
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audience segmentation
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brand growth strategy
brand marketing
business marketing
business planning
campaign planning
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customer targeting
digital marketing strategy
effective marketing plan
email marketing
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How to Write a Marketing Plan
integrated marketing
Introduction to Marketing
John Westwood
Kogan Page
Market your business
marketing analysis
Marketing and sales
marketing audit
marketing budget planning
marketing campaigns
marketing communications
marketing goals
marketing implementation
marketing leadership
marketing management
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Marketing strategies
marketing strategy book
marketing success
marketing templates
measurable marketing results
mobile marketing
practical marketing
Product or service
professional marketing guide
results-driven marketing
SME marketing
social media marketing
web analytics

Product details

  • ISBN 9781398619869
  • Dimensions: 156 x 234mm
  • Publication Date: 03 May 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

A strong marketing plan can turn a great idea into lasting success.

How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time.

Written by leading marketing expert, John Westwood, this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.
About John Westwood
John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

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