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How To Write Better Copy

Steve Harrison
€15.99
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In stock with our UK publisher. 14-28 days 14 days return policy
In stock with our UK publisher. 14-28 days
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A01=Steve Harrison
advertising copy
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Age Group_Uncategorized
audience engagement
Author_Steve Harrison
automatic-update
blog writing guide
brand storytelling
business communication skills
career starter guide
Category1=Non-Fiction
Category=CBW
content creation
content strategy basics
conversion optimization
COP=United Kingdom
copywriting
creative brief writing
Delivery_Delivery within 10-20 working days
digital marketing strategy
direct mail marketing
email marketing techniques
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eq_dictionaries-language-reference
eq_isMigrated=2
eq_nobargain
eq_non-fiction
landing page optimization
Language_English
marketing communication
PA=Available
persuasive writing tips
Price_€10 to €20
professional copywriting
PS=Active
reader response tactics
sales writing
SEO techniques
SN=How To: Academy
softlaunch
website content
work from home must read
writing productivity hacks
writing skills

Product details

  • ISBN 9781509814572
  • Weight: 136g
  • Dimensions: 128 x 196mm
  • Publication Date: 08 Sep 2016
  • Publisher: Pan Macmillan
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy.

It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
About Steve Harrison
Steve Harrison was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW. At HTW, he won more Cannes Lions in his discipline than any creative director in the world. That discipline was direct marketing, which means his copy was judged not by how clever it was but by how many things it sold. When he left agency life, Campaign magazine described him as 'the greatest direct marketing creative of his generation'. Steve's work appears in The D&AD Copy Book, which features the world's top 50 copywriters of the past 50 years. His How to Do Better Creative Work became the most expensive advertising book of all time when it traded on Amazon.co.uk at £3,854 a copy. It is published in English, Mandarin, Spanish and Italian.

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