How to: Write Better Copy
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€11.99
10-20
A01=Steve Harrison
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Author_Steve Harrison
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Category1=Non-Fiction
Category=CBW
COP=United Kingdom
Delivery_Delivery within 10-20 working days
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Language_English
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Price_€10 to €20
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SN=How To: Academy
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Product details
- ISBN 9781509814572
- Weight: 136g
- Dimensions: 128 x 196mm
- Publication Date: 08 Sep 2016
- Publisher: Pan Macmillan
- Publication City/Country: GB
- Language: English
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Steve Harrison was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW. At HTW, he won more Cannes Lions in his discipline than any creative director in the world. That discipline was direct marketing, which means his copy was judged not by how clever it was but by how many things it sold. When he left agency life, Campaign magazine described him as 'the greatest direct marketing creative of his generation'. Steve's work appears in The D&AD Copy Book, which features the world's top 50 copywriters of the past 50 years. His How to Do Better Creative Work became the most expensive advertising book of all time when it traded on Amazon.co.uk at £3,854 a copy. It is published in English, Mandarin, Spanish and Italian.
