Human-Centered Marketing
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€63.99
A01=Ashley Faus
actionable marketing frameworks
Adobe marketing case study
Artificial Intelligence
Ashley Faus
audience engagement frameworks
audience playground model
authentic audience connection
authentic brand marketing
Author_Ashley Faus
B2B trust building
B2C trust building
brand authenticity guide
Brand Awareness
brand perception management
Brand Trust
building brand credibility
Category=KJMV7
Category=KJS
Category=KJSG
community engagement strategy
community-driven marketing
Content marketing
Content strategy
content strategy for trust
data-driven marketing with heart
Digital Marketing
dynamic customer journey mapping
Edelman trust insights
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
evolving social strategies
how to build trust in marketing
how to nurture marketing communities
HubSpot marketing lessons
human-centered marketing
humanizing digital marketing
Kogan Page
marketing beyond metrics
marketing career advancement
marketing for complex environments
marketing for customer loyalty
marketing framework for engagement
marketing trust strategies
marketing with empathy
marketing with impact
measurable marketing growth
mid-career marketing strategy
modern marketing best practices
non-linear customer journeys
professional marketing guide
purpose-driven marketing
relationship-based marketing
senior marketer toolkit
senior-level marketing tactics
social media community building
social media trust strategy
strategic marketing leadership
sustainable marketing growth
Thought leadership
thought leadership for marketers
thought leadership positioning
trust-focused digital marketing
trusted industry voice
Product details
- ISBN 9781398619401
- Dimensions: 156 x 234mm
- Publication Date: 03 May 2025
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Hardback
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WINNER: American Book Fest Best Book Awards 2025 - Business: Marketing & Advertising
DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Marketing & Public Relations
How can marketers rebuild trust in a crowded, data-driven world?
Human-Centered Marketing is a practical guide for mid- to senior-level marketers who want to design strategies that connect with real people, not just metrics. Written for professionals ready to evolve their approach, it introduces three proven frameworks to help you find, engage, and convert audiences with authenticity and impact.
Drawing on examples from brands including Adobe, HubSpot, and Edelman, this book shows you how to shift from linear funnels to dynamic, community-driven journeys, optimize your social strategy to go beyond conversation, and position yourself and your brand as a trusted industry voice.
You'll learn how to:
- Apply frameworks to build trust and drive measurable growth
- Map audience journeys that behave like playgrounds, not pipelines
- Evolve social strategies to nurture engaged, self-sustaining communities
- Develop thought leadership that shapes brand perception and loyalty
With detailed chapters, actionable tools, and field-tested examples, Human-Centered Marketing equips you to implement strategies that resonate in today's complex, fast-changing environment, while strengthening your career impact.
Themes include: strategy, principles, audience engagement, trust building, social media optimization, community leadership
Ashley Faus is Head of Lifecycle Marketing, Portfolio at Atlassian. Based in San Francisco, CA, her work has been featured in TIME, Forbes, Content Marketing Institute and The Journal of Brand Strategy. As a speaker she's shared insights with audiences at conferences including DigiMarCon, Digital Summit, INBOUND and MarketingProfs B2B Forum. She has been awarded as one of the Top 100 Product Marketing Mentors 2024, 50 Top B2B Marketing Influencers, Experts and Speakers to Follow 2022 and 2023 and 50 Marchitects to Follow 2022.
