Hybrid Media Activism

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A01=Emiliano Trere
activism
Author_Emiliano Trere
Category=GTC
collective
Computational Propaganda
Corporate Social Media
Corporate Social Media Platforms
digital
Digital Activism
Digital Protest
Digital Sublime
Direct Democracy
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
Facebook Chats
Flesher Fominaya
Media Ecology
Media Ecology Approach
Media Ecology Perspective
Media Imaginaries
movement
National Tv Station
Open Source Software
Pan Party
political
PRI Candidate
radical
Social Imaginaries
Social Imaginary Significations
Social Media Algorithms
Techno Utopian Discourse
Technological Sublime
Tv Azteca
Tv Station
Young Men

Product details

  • ISBN 9780367540531
  • Weight: 380g
  • Dimensions: 156 x 234mm
  • Publication Date: 30 Sep 2020
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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This book is an extensive investigation of the complexities, ambiguities and shortcomings of contemporary digital activism. The author deconstructs the reductionism of the literature on social movements and communication, proposing a new conceptual vocabulary based on practices, ecologies, imaginaries and algorithms to account for the communicative complexity of protest movements. Drawing on extensive fieldwork on social movements, collectives and political parties in Spain, Italy and Mexico, this book disentangles the hybrid nature of contemporary activism. It shows how activists operate merging the physical and the digital, the human and the non-human, the old and the new, the internal and the external, the corporate and the alternative.

The author illustrates the ambivalent character of contemporary digital activism, demonstrating that media imaginaries can be either used to conceal authoritarianism, or to reimagine democracy. The book looks at both side of algorithmic power, shedding light on strategies of repression and propaganda, and scrutinizing manifestations of algorithms as appropriation and resistance.

The author analyses the way in which digital activism is not an immediate solution to intricate political problems, and argues that it can only be effective when a set of favourable social, political, and cultural conditions align.

Assessing whether digital activism can generate and sustain long-term processes of social and political change, this book will be of interest to students and scholars researching radical politics, social movements, digital activism, political participation and current affairs more generally.

Emiliano Treré is Lecturer in the School of Journalism, Media and Culture at Cardiff University, UK.

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