A01=Ken Hudson
Author_Ken Hudson
Category=KJC
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Product details
- ISBN 9781843547624
- Weight: 158g
- Dimensions: 128 x 197mm
- Publication Date: 01 Jun 2008
- Publisher: Atlantic Books
- Publication City/Country: GB
- Product Form: Paperback
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Ideas are the lifeblood of any business. But have you ever been stuck for one? If you have, then The Idea Generator is for you. It outlines sixty effective and practical tools to help you find inspiration and create big, new concepts. Each tool is simple to use and includes hints on how and when to use it for best results. They show you how to:
Create new growth opportunities
Solve problems in a more powerful way
Enhance your team's performance
The Idea Generator is a powerful handbook. It will benefit anyone involved in innovation, sales, marketing, advertising, business development or new product development. Become more confident in your creative abilities. The results will be immediate.
Ken Hudson has a PhD in organisational creativity. He has worked in senior roles for over 15 years in marketing, advertising and management consulting. Hudson has worked with many leading brands, including Heinz, Wrigley, Colgate, Kellogg's, Unilever, DuPont and Nestle. He also teaches Marketing Creativity, a subject he designed, at the University of Technology, Sydney. Visit his website at www.ideaspace.com.au
