Identifying Business Opportunities Through Innovation
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A01=Thara Ravindran
A01=Wai Fong Boh
Author_Thara Ravindran
Author_Wai Fong Boh
Business Opportunities
Category=KJD
Category=KJH
Design Thinking
Digital Transformation
Entrepreneurship
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Innovation
Problem Solving
Strategies
Product details
- ISBN 9789811260278
- Publication Date: 31 May 2023
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Hardback
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If you are an aspiring entrepreneur or a newly initiated one trying to figure out the path to traverse in the course of an uncertain entrepreneurial journey, then this book is for you. If you are a manager looking to innovate and improve your offerings, you will likely find some useful tips in this book.This book aims to guide entrepreneurs and managers on how to go about identifying business opportunities through innovation. It presents lessons and insights gleaned from original research, conducted amongst hundreds of global entrepreneurs, that explored how they went about identifying business opportunities and developing effective business strategies. Besides appropriate business examples from around the world that illustrate some important principles of ideation and execution, we also discuss how companies transform themselves in the face of challenges and difficulties.This book will equip aspiring entrepreneurs and business managers as well as students of entrepreneurship with the necessary skill sets to emerge successful in this turbulent economic climate. Effective tips on identifying potential business opportunities, systematic steps for developing business ideas, as well as strategies for sustaining a business through the adoption of emerging technologies are covered with examples in the book.In these pandemic ridden times, this book will no doubt be a useful resource for entrepreneurs and managers looking to ride out the key challenges and emerge as survivors.
