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Identity as Strategy

Stijn van Diemen
€28.50
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A01=Stijn van Diemen
Author_Stijn van Diemen
branding
business
Category=KJC
Category=KJMV7
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
identity
marketing
strategy

Product details

  • ISBN 9789063698799
  • Weight: 600g
  • Dimensions: 170 x 230mm
  • Publication Date: 16 May 2025
  • Publisher: BIS Publishers B.V.
  • Publication City/Country: NL
  • Product Form: Paperback
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Description

In this book, seasoned identity consultant Stijn van Diemen explores eight strategic perspectives on corporate identity, each illustrated with engaging real-world cases. These cases bring the concepts to life, showing how the strategic models can be applied in different contexts. By following these examples, you'll be better equipped to translate the insights into your own organisation, sector, or region.

Filled with dozens of practical models and design principles, this book helps managers and marketers make better decisions, gain stakeholder support, and build a solid foundation for their strategy. The practical case studies make it easier to see how the strategies work in real life, enabling you to adapt them to your own unique situation and drive success.
About Stijn van Diemen
Stijn van Diemen has over 30 years of experience tackling strategic identity challenges across various sectors. With extensive consulting expertise in healthcare, education, government, ICT, digital platforms, and business services, both in the Netherlands and internationally, he has helped more than a hundred organisations, sectors, and regions define and project their identity to build a successful future.

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