Home » Identity Constructions in Bilingual Advertising
Product Image

Identity Constructions in Bilingual Advertising

Songqing Li
€210.80
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Songqing Li
Advertiser Agency
Advertising
Age Group_Uncategorized
Age Group_Uncategorized
Author_Songqing Li
automatic-update
Bilingual Advertisements
Bilingual Advertising
bilingual marketing research
Bilingual Phenomena
Body Copy
Category1=Non-Fiction
Category=CFG
Category=CFGR
Category=JBCC
Category=JBCT
Category=JFC
Category=JFD
CDA Practitioner
China's National Identity
China’s National Identity
Chinese Advertising
Chinese-English code-switching
cognitive approaches to identity
Cognitive Linguistics
Conceptual Blending
Conceptual Integration Network
COP=United Kingdom
Critical Analysis
critical sociolinguistics
Critical Theoretical Perspective
Critical-Cognitive Approach
Cross-space Mappings
Delivery_Delivery within 10-20 working days
Discursive Practices
Empirical Viability
English as a Global Language
English Mixing
eq_bestseller
eq_dictionaries-language-reference
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Fiat Motor Company
Identity Constructions
LAN
Language Contact Phenomena
Language Ideologies
language ideology
Language_English
Marketing
Multilingual Studies
multimodal discourse analysis
Multimodality
PA=Available
Politics of English
Price_€100 and above
PS=Active
Qualitative Thematic Analysis
Real Estate Advertisements
Simplified Network Diagram
sociocultural identity in advertising
softlaunch
Traditional Chinese Architecture
Young Men

Product details

  • ISBN 9781138330689
  • Weight: 456g
  • Dimensions: 156 x 234mm
  • Publication Date: 10 Aug 2018
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
Secure checkout Fast Shipping Easy returns
Description

This is the first book-length study of identity constructions in relation to English as a contact language in advertising of non-English-speaking countries through a critical and interpretive lens. Instead of simply presuming the role of the English language may have in constructing identities within the multimodal advertisement, this book aims to explore ethnographically the ideological underpinnings of identity constructions in the context of local politics of English.

It studies the varying degrees of the contribution of the English language and its possible roles in bilingual advertising, unravels the ideological dimensions of the language as well as identity and explains the sociocultural forms and meanings of identity. To this end, it develops a new critical-cognitive approach, bringing together recent advances in English as a global language, critical sociolinguistics, multilingual studies and multimodal discourse analysis. By delving into the cognitive process of identity constructions, it provides an evidence-based account of the roles of English, and it illustrates the interconnections between identities and local politics of English.

This interdisciplinary book will be of interest to scholars and students in bilingualism, multilingualism, discourse analysis, English as a global language, multimodality, advertising and marketing.

About Songqing Li

Songqing Li is Associate Professor of English Language and Applied Linguistics in the Department of English at Xi’an Jiaotong-Liverpool University, China. His research interests include bilingualism in mediascape and landscape, critical discourse analysis, English as a global language, language and globalization, as well as language and identity.

More from this author