IGNITE
Regular price
€22.99
A01=David J. Neff
A01=Randal C. Moss
authenticity
Author_David J. Neff
Author_Randal C. Moss
behavioral science
branding
business
career development
Category=KJC
Category=KJMD
Category=KJWX
change management
coaching
communication
creativity
culture
customer experience
decision making
diversity
emotional intelligence
employee engagement
entrepreneurship
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
equity
growth mindset
inclusion
innovation
leadership
management
marketing
motivation
organizational development
performance
personal growth
productivity
psychology
purpose
resilience
small business
startup
storytelling
strategy
success
teamwork
transformation
trust
vision
wellbeing
Product details
- ISBN 9781940858173
- Dimensions: 152 x 228mm
- Publication Date: 01 Sep 2016
- Publisher: Ideapress Publishing
- Publication City/Country: GB
- Product Form: Hardback
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IGNITE is for you, the professional who has wished that there was a better way to turn a bright idea into a blazing new innovation. The examples are repeatable, the writing approachable, and the results are real across every sector, from small nonprofits to Fortune 1000 companies. Regardless of your organization's size or the position you hold within it, IGNITE provides practical advice and concrete guidance on how to stop talking about an innovation strategy and make it a reality. With a focus on action, accountability, and results, this book presents a scalable process any organization can implement in order to find, evaluate, develop, and launch its next major innovation. Whether you desire to deliver new product lines or launch new services, this field guide provides guidance on how to set up an innovation center, fund it, manage it, and involve the right people to maximize the investment. The book brings in case studies and examples from industry-leading organizations so that readers can model success stories and learn from others mistakes. Never again will you be in a position where you only have a brilliant idea. With the IGNITE Framework in place, every idea has real potential.
Randal C. Moss is an award-winning marketer who focuses on engaging organizations and applying technology to drive growth. He has over 12 years of experience institutionalizing innovation development frameworks, and creating and implementing consumer engagement solutions for companies and clients across the consumer packaged goods, real estate, and nonprofit sectors. Together with co-author David J. Neff, Moss helped lead the American Cancer Society's Futuring and Innovation Center. David J. Neff helps people for a living. As a speaker, author, teacher and consultant, he's been living in the digital strategy and innovation world for the last 14 years. He currently works with a full spectrum of Fortune 500 brands and large nonprofits on all aspects of digital strategy and innovation. He is a six-time speaker at South by Southwest (SXSW) Interactive, has been a featured speaker for TEDx, PBS, AFP, NTEN, and has keynoted more than a dozen industry conferences. Together with co-author Randal C. Moss, Neff helped lead the American Cancer Society's Futuring and Innovation Center.
