I'm Afraid Debbie from Marketing Has Left for the Day
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A01=Morten Munster
Author_Morten Munster
Category=KJD
Category=KJM
change
change business model
companies
company
creative careers
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eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
highly effective people
Improvement Methodologies
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learn
malcolm gladwell
marketing strategy
positive leaders
psychologist
psychology
rules
Simon Sinek
theory
thinking fast and slow
Timothy Ferriss
Upstream
Product details
- ISBN 9781786279484
- Weight: 340g
- Dimensions: 140 x 210mm
- Publication Date: 11 Mar 2021
- Publisher: Quercus Publishing
- Publication City/Country: GB
- Product Form: Paperback
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How to Use Behavioural Design to Create Change in the Real World
In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.
Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.
By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
Morten Münster is an adviser in behavioural design. Among his clients are Adidas, Hyper Island, Danske Bank, NATO, Leo Pharma and several public institutions. He writes regularly about management and strategy in financial newspapers.
