A01=Denis Wu
A01=Renita Coleman
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Author_Denis Wu
Author_Renita Coleman
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Category1=Non-Fiction
Category=CBP
Category=GTC
Category=JPA
Category=JPHF
COP=United States
Delivery_Delivery within 10-20 working days
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eq_nobargain
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eq_society-politics
Language_English
Lexington Studies in Political Communication
Media Studies
PA=Available
Political Reporting
Price_€50 to €100
PS=Active
softlaunch
Product details
- ISBN 9781498514033
- Weight: 363g
- Dimensions: 151 x 231mm
- Publication Date: 30 Aug 2016
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Drawing on a decade of their own research from the 2000 to 2012 U.S. presidential elections, Renita Coleman and Denis Wu explore the image presentation of political candidates and its influence at both aggregate and individual levels. When facing complex political decisions, voters often rely on gut feelings and first impressions but then endeavor to come up with a “rational” reason to justify their actions. Image and Emotion in Voter Decisions: The Affect Agenda examines how and why voters make the decisions they do by examining the influence of the media’s coverage of politicians’ images. Topics include the role of visual and verbal cues in communicating affective information, the influence of demographics on affective agenda setting, whether positive or negative tone is more powerful, and the role of emotion in second-level agenda setting. Image and Emotion in Voter Decisions will challenge readers to think critically about political information processing and a new way of systematically thinking about agenda setting in elections.
Renita Coleman is associate professor at the University of Texas-Austin School of Journalism.
H. Denis Wu is associate professor of communication at Boston University.
