Images of Utopia in the Advertising Page
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A01=Alessandra Manca
A01=Luigi Manca
Advertising persuasion
Age Group_Uncategorized
Age Group_Uncategorized
Author_Alessandra Manca
Author_Luigi Manca
automatic-update
Category1=Non-Fiction
Category=GTC
Category=JBCC1
Category=JBCT
Category=JFCA
Category=JFD
Category=KJSA
Consumer culture
Consumer society
COP=United States
Delivery_Pre-order
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Hidden persuaders
Language_English
Middle-class utopia
PA=Not yet available
Price_€50 to €100
PS=Forthcoming
softlaunch
Upper-class utopia
Utopian studies
Yuppie utopia
Product details
- ISBN 9781666959147
- Weight: 354g
- Dimensions: 152 x 229mm
- Publication Date: 15 Feb 2025
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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In this book, Luigi Manca and Alessandra Manca examine the use of utopian imagery in magazine advertisements from the 1970s through the early 2020s. Positing that these advertisements reflect the public’s unbridled desires, rather than reality itself, the authors argue that these idealistic reflections can lead the public to be unable or unwilling to recognize real threats to democracy, social justice, and the environment. They extend this analysis to argue that political moderates have long underestimated the ability of mass media and charismatic, radical politicians to tap into the utopian dreams of millions of disillusioned—and predominantly white—Americans to leverage these dreams in order to further their own political agendas. Ultimately, this cumulative study spanning decades of advertisement history portrays a consumer utopia shaped almost exclusively by unrestrained consumer desire.
Luigi Manca is professor of communication arts at Benedictine University.
Alessandra Manca is an independent scholar. Her area of research focuses on sociology and gender studies.
