Imagineering: Innovation in the Experience Economy
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A01=Bert Smit
A01=Gabrielle Kuiper
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Author_Gabrielle Kuiper
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Product details
- ISBN 9781780644653
- Weight: 840g
- Dimensions: 189 x 246mm
- Publication Date: 15 Aug 2014
- Publisher: CABI Publishing
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
Gabrielle Kuiper is a lecturer at Utrecht University of Arts, the Netherlands. Bert Smit is a lectuer at NHTV University of Applied Sciences, the Netherlands
