Impact of e-Commerce on Consumers and Small Firms
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A01=Salvatore Zappala
Abdel Monim Shaltoni
Action Operation Processes
Annamaria Silvana De Rosa
Associate Words
Author_Salvatore Zappala
behavioural analysis of online purchasing
Business Processes
Carlo Tomasetto
Category=KJE
Colin Gray
Craft Enterprises
Daniele Scarpi
Data Set
David Deakins
E-business Solution
E-commerce Adoption
Elena Bocci
Elfriede Penz
Elvis Mazzoni
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Erich M. Kirchler
Felice Carugati
Francisco Costa Pereira
Guido Sarchielli
HCI Field
Heather Fulford
High Status Source
ICT Adoption
ICT adoption models
ICT Application
Influence Online Shoppers
innovation diffusion theory
internet marketing strategies
Internet Self-efficacy
Italian Data Set
Jane Tebbutt
Laura Galloway
Laura Sartori
Lothar Lissner
Marco G. Mariani
Mikko J. Ruohonen
Negative Semi Axis
online consumer behaviour
Online Machine Translation System
Online Purchase Process
Online Shopping
Purchase Tour Packages
Robert Mochrie
Rural SMEs
Rute Xavier
Sabine Wendt
Sara Saurini
small business digital transformation
Small Firm Owners
SME Growth
Tatjana Grek
UK Online
UK Review
Vice Versa
website usability research
Product details
- ISBN 9780367593841
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 14 Aug 2020
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.
Salvatore Zappala
