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Improve Your Global Business English
Improve Your Global Business English
★★★★★
★★★★★
Regular price
€27.50
A01=Fiona Talbot
A01=Sudakshina Bhattacharjee
Age Group_Uncategorized
Age Group_Uncategorized
Author_Fiona Talbot
Author_Sudakshina Bhattacharjee
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Category1=Non-Fiction
Category=KJ
Category=VSL
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
eq_self-help
Language_English
PA=Available
Price_€20 to €50
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Product details
- ISBN 9780749466138
- Weight: 310g
- Dimensions: 139 x 213mm
- Publication Date: 03 Nov 2012
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
Delivery/Collection within 10-20 working days
Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock
10-20 Working Days: On Backorder
Will Deliver When Available: On Pre-Order or Reprinting
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In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization.
English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood.
Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need.
Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global
Fiona Talbot runs TQI Word Power Skills, a Business Writing Skills consultancy. In addition to writing articles for Personnel Today, British Airways and CCF magazine, she is the author of the Better Business English series, published by Kogan Page.
Sudakshina Bhattarcharjee is a lecturer at the Institute of Leadership in Kolkata, where she teaches journalism and mass communications for both undergraduate and postgraduate courses. Previous posts include Lecturing for Kingston College of Further Education and The London College. She lives both in India and the UK. www.sudakshinakina.com
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