A01=Kenneth F Warren
Author_Kenneth F Warren
Average Prediction Error
Category=JHBA
Category=JHBC
Category=JPWA
Clinton Lewinsky Affair
Clinton Lewinsky Scandal
Clinton's Job Approval Ratings
data
election forecasting
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Error Margin
Error Range
exit
Exit Poll
firms
Horse Race Polls
internet
Internet Polls
Kenneth F. Warren
Major Polling Firms
Major Polling Organizations
media influence analysis
Opinion Polling
political psychology
Poll Data
Poll Predictions
Polling Firm
polls
pollsters
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Professional Pollsters
Public Journalists
Public Opinion Polling
push
Push Polls
Quota Sampling
Reputable Pollsters
sampling techniques
scientific polling accuracy evaluation
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straw
Straw Polls
survey methodology
Total Average Error
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Tracking Polls
USA Today Poll
Product details
- ISBN 9780813340296
- Weight: 720g
- Dimensions: 152 x 229mm
- Publication Date: 20 Sep 2002
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Paperback
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What do we really know about public opinion polls? Are they as flawed as conventional wisdom implies? How accurate are the polls, really? How can we spot a bad poll? Why do politicians and journalists have a love-hate relationship with polls? How do polls help us interpret history? Why has public opinion polling become so popular in other countries?In the 2000 national elections 100 million was spent on campaign polling alone. A 5 billion industry from Gallup to Zogby, public opinion polling is growing rapidly with the explosion of consumer-oriented market research, political and media polling, and controversial Internet polling. By many measures?from editorial cartoons to bumper stickers?we hate pollsters and their polls. We think of polling as hopelessly flawed, invasive of our privacy, and just plain annoying. At times we even argue that polling is illegal, unconstitutional, and downright un-American. Yet we crave the information polling provides. What do other Americans think about gun control? School vouchers? Airline performance? Or the Yankees' chances for winning another World Series? Pollsters consult with jurists on the best venue for a controversial criminal trial. They advise car manufacturers on which paint colors to use for a new model. They guide city councils in how to divide public funding across competing priorities.Ken Warren closes this book with an especially candid report card on how 13 major pollsters fared in predicting the November 2000 presidential contest and how pollsters fared in making 136 projections in congressional and gubernatorial races across the United States. Despite the wild swings of the political season most pollsters were remarkably accurate in forecasting the results. Based on extensive interviews with major pollsters and a wide examination of current polling practices and results, In Defense of Public Opinion Polling argues strongly that well conducted scientific polls are not only accurate, but are valuable tools in understanding society and promoting its own best interests. This book is perfectly suited for courses in communications, and political psychology.
Ken Warren, President of The Warren Poll for over two decades, has polled for the media, government, private clients, and politicians, including House Minority Leader, Richard Gephardt. He has served as a political analyst for local, national, and international media for over 20 years, appearing in news sources such as The New York Times, The London Times, The Wall Street Journal, and The New Republic, and on ABC, CNN, CBS, Fox, MSNBC, PBS, CBC, BBC, NPR, and Swedish television. He is the author of many other works, including Administrative Law In The Political System. Ken lives in St. Louis with his wife, Annette, a novelist, and teaches public opinion polling at Saint Louis University.
