A01=Alex George
Author_Alex George
breafast sweets
cake cookbook
cake recipes
Category=WBB
Category=WBVQ
Category=WBVS
chocolate chip cookie book
cookbook for baker
cookie recipes
creative baking
decadent bakes
dessert bars
dessert for breakfast
elevated classic desserts
eq_bestseller
eq_food-drink
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
forthcoming
homemade ice cream
ice cream book
indulgent baking
lily p crumbs
lilycrumbs bakes
lunchbox bakes
matcha baking
modern baking book
modern home baking
monkey bread recipe
nostalgic bakes
professional baking techniques
retro bake
small-batch bakes
thin and chewy chcoolate chip cookies
viral cookie recipes
Product details
- ISBN 9781324111467
- Dimensions: 203 x 254mm
- Publication Date: 29 Sep 2026
- Publisher: WW Norton & Co
- Publication City/Country: US
- Product Form: Hardback
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Alex George, a.k.a. Lily P Crumbs, brings her joyful, over-the-top baking style straight to your kitchen. Known for her viral quest to test every chocolate chip cookie recipe she could find, George draws inspiration from the beloved snacks of the 1990s and early 2000s: treats like Philadelphia Cheesecake Snack Bars, Confetti Snacking Cake, Salted Malted Blondies and Baklava Monkey Bread. Her “more is more” approach invites home bakers to embrace bold flavours, playful textures and the uninhibited joy of childhood sweets.
In this debut collection, she guides readers through cookies, bars, breakfast bakes, cake-adjacent creations and imaginative ice cream treats, all infused with her signature humour and warmth. Whether you’re whipping up Carrot Cake Scones or building Key Lime Pie Ice Cream Sandwiches, you'll rediscover the simple delight of dessert. With vibrant photography and endlessly creative sweets, In the Mood to Bake is a fresh, fun upgrade to the home-baking canon.
Alex George is a self-taught baker, recipe developer, and food blogger whose TikTok channel, Lily P Crumbs, features her viral baking videos. She has been featured on Good Morning America and The Jennifer Hudson Show and collaborated with brands like Bob’s Red Mill and Domino Sugar. She lives in Philadelphia, Pennsylvania.
