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Indian Movie Entrepreneurship

Rajeev Kamineni | Ruth Rentschler
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A01=Rajeev Kamineni
A01=Ruth Rentschler
Adoor Gopalakrishnan
Author_Rajeev Kamineni
Author_Ruth Rentschler
Bengali Movie Industry
Bollywood
Category=ATF
Category=KC
Category=KJH
Category=KJMV7
Category=KNTC
cinema industry analysis
cultural production economics
DVD
DVD Sale
entrepreneurial practices in Indian cinema
Entrepreneurial Producer
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Female Producers
Film entrepreneurship
film financing India
Film marketing
Follow
Hindi Movie Industry
Indian Cinema
Indian Movie
Indian Movie Industry
Kannada Cinema
LP
Malayalam Cinema
MGR.
Movie Industry
Movie Production
NTR
producer role studies
regional language cinema
Single Screen Theatre
star management strategies
Tamil Movie Industry
Tamil Nadu
Telugu Movie Industry
Tollywood
USA
Young Man

Product details

  • ISBN 9781138393813
  • Weight: 280g
  • Dimensions: 156 x 234mm
  • Publication Date: 27 May 2020
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

One of the world’s most prolific creative industries, the Indian movie industry

has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship

addresses this omission.

For many readers, it might come as a surprise that the Indian movie industry is

not just Bollywood and that it has several regional clusters, which are just as vibrant,

with a significant output. The authors begin by outlining the contours of Indian

cinema and the different regional language hubs that form part of the larger picture.

The reader is then offered a glimpse into the actual process of making a film

from day zero to release day. The key players in the Indian movie ecosystem are

analysed, with the central role of the producer highlighted. Concluding with a look

into the future of the entrepreneurial process in the Indian movie industry, the

authors illuminate the shifting parameters of distribution and exhibition.

Appealing to those interested in understanding the entrepreneurial journey of

the Indian movie industry, the book provides a sneak peek into the business

landscape of India more broadly.
About Rajeev Kamineni | Ruth Rentschler
Rajeev Kamineni was actively involved in the production, marketing and business development of 14 movies in the Indian movie industry. He was a member of the board of the Indo Cine Appreciation Foundation (ICAF), and an organising committee member of the Chennai International Film Festival (CIFF). Ruth Rentschler OAM has more than 20 years’ experience in services, arts and cultural management; and leadership in hospitality, the creative industries and academia. She has similar experience working in governance, management and marketing in the non-profit sphere at local, state, national and international levels. She was Head of the School of Management and Professor of Arts and Cultural Leadership at the University of South Australia.

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