Indigenous African Communication and Media Systems in a Digitized Age
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African Studies
African traditions
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B01=Eddah Mbula Mutua
B01=Unwana Samuel Akpan
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digital advancements
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globalization
Language_English
oral histories
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sociology
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storytelling
talking drum
technology
Product details
- ISBN 9781666965308
- Dimensions: 152 x 229mm
- Publication Date: 05 Feb 2025
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Through a meticulous exploration of oral traditions and community-based media practices, Unwana Samuel Akpan, Eddah Mutua, and the contributors of Indigenous African Communication and Media Systems in a Digitized Age explore the intricate interplay between traditional African communication methods and the modern digital terrain to unveil how these age-old systems are continuously evolving in response to globalization and digital advancements. From the rhythmic beats of the talking drum to the vibrant tapestry of oral histories, this book traces how Indigenous African societies have historically disseminated knowledge and preserved cultural identities. It examines the transformative impact of digital technologies on these practices to explore the rise of social media, mobile connectivity, and online storytelling platforms within African contexts. Akpan and Mutua challenge conventional narratives of media development by highlighting the resilience and relevance of African cultural expressions in an increasingly interconnected world. This book is essential reading for Afrocentric scholars and those interested in media studies, cultural anthropology, and the dynamic intersections of tradition and technology.
Unwana Samuel Akpan is lecturer in the Department of Mass Communication at the University of Lagos.
Eddah Mbula Mutua is professor of Intercultural Communication at St. Cloud State University.
