A01=Louis Turner
austin
Austin Rover Group
Author_Louis Turner
Category=GTM
Category=KC
Category=KJ
Category=KJK
companies
consumer
corporate alliances
cross-cultural management
EMI
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Esprit
group
ICL
Industrial Collaboration
international business strategy
intra-european
intra-European Collaboration
investment
Japanese Companies
Japanese Consumer Electronics Companies
Japanese Investment
Japanese Outward Investment
Japanese Partners
joint venture management
MITI
MSX
non-japanese
non-Japanese Companies
non-Japanese Partner
NUMMI
NUMMI Venture
OEM Arrangement
OEM Basis
Race
rover
technology transfer
thorn
transnational cooperation
UAW
UK Company
UK Environment
UK Partner
West Germany
western firms partnering in Japan
Product details
- ISBN 9780415588621
- Weight: 430g
- Dimensions: 156 x 234mm
- Publication Date: 08 Sep 2010
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be. The book concludes by pointing to a growing interest among non-Japanese companies in investing and collaborating within Japan itself.
