Industrial Marketing Research (RLE Marketing)
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€61.50
A01=Aubrey Wilson
A01=Nicholas Stacey
advertising effectiveness studies
Advertising Research
Author_Aubrey Wilson
Author_Nicholas Stacey
business-to-business research
Category=KC
Category=KJS
Category=KJSM
Category=KN
Census
Consumer Marketing Research
economic forecasting methods
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
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Held
Industrial Goods Manufacturers
industrial market research management applications
Industrial Marketing
Industrial Marketing Research
Industrial Marketing Researcher
market analysis techniques
marketing
Marketing Policy
Marketing Research
Marketing Research Agencies
Marketing Research Department
Marketing Research Expenditure
Marketing Research Project
mass-marketing
Motivation Research Techniques
Organised Marketing Research
Post-war
primary data collection
Prod Data
Research Sponsor
RLE
secondary data sources
Secondary Information Sources
Small Business Administration
Standard Industrial Classification
Worthwhile
Product details
- ISBN 9781138972650
- Weight: 540g
- Dimensions: 156 x 234mm
- Publication Date: 26 Nov 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.
When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
Multivolume collection by leading authors in the field
