A01=Erdener Kaynak
A01=Hans Jansson
ASEAN Country
Author_Erdener Kaynak
Author_Hans Jansson
Category=AKP
Category=KJK
Category=KJS
Category=UY
competitive strategy
contact
Contact Net
cost
Distributor Specialists
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_computing
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
External Transactions
Final Customer
food
Food Equipment
governance
Governance Forms
Habitual Stage
Industrial Marketing
Industrial Marketing Research
Industrial Marketing Strategies
industrial marketing strategies in Asia
institutional economics
Inter-organizational Approach
less industrialized markets
linkage
Linkage Strategy
Market Governance
marketing
Marketing Economics
Minor Equipment
MRO
net
Noneconomic Institutions
organizational theory
Precision Information
Price Sensitiveness
project marketing
Strategic Profile
strategies
transaction
Transaction Cost Approach
Transaction Cost Theory
transnational corporations
trilateral
Trilateral Governance
Vertical Transactions
Product details
- ISBN 9781138972667
- Weight: 460g
- Dimensions: 152 x 229mm
- Publication Date: 02 Aug 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
