A01=Carol Horton Tremblay
A01=Victor J. Tremblay
advertising
antitrust economics
Author_Carol Horton Tremblay
Author_Victor J. Tremblay
Bank Mergers
banking
blue
Blue Shield Plans
Browser Market
Carbonated Soft Drink
Category=KN
Cigarette Companies
Coca Cola Classic
CSD
deregulation effects
distill
Distilled Spirits
DVR Technology
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Federal Baseball
firm strategy models
Group Insurance
Home Entertainment Industry
industry performance metrics
Local Banking Markets
Major Cigarette Companies
market structure evaluation
oligopoly analysis
plans
point
POS Plan
Potential Entrants
Pro Sports Leagues
Reelection Constituency
retail
Retail Banking
Retail Banking Industry
Rival League
Rpm
service
spending
spirit
Straight Whiskey
strategic decision making in business
Tv Negotiation
Vice Versa
Product details
- ISBN 9780765617248
- Weight: 710g
- Dimensions: 189 x 246mm
- Publication Date: 15 Feb 2007
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo.
Victor J. Tremblay, Carol Horton Tremblay
