Influencers and Revolutionaries
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€94.99
A01=Sean Pillot de Chenecey
Age Group_Uncategorized
Age Group_Uncategorized
agile
Author_Sean Pillot de Chenecey
automatic-update
business innovation
business leaders
business transformation
business trends
Category1=Non-Fiction
Category=KJC
Category=KJD
Category=KJH
circular and more ethical economy
classic innovation theory
collaborative
competitive advantage
COP=United Kingdom
create next big thing
current leading edge thinking
Delivery_Delivery within 10-20 working days
developers
disruptive technologies
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethical
flexible
fragmented niches of growth
guide to business innovation
illuminates dynamic global trends
innovate
inspiring innovation models
Language_English
marketers
new consumption patterns
new innovation manifesto
PA=Available
Price_€50 to €100
PS=Active
radical business strategies
softlaunch
strategist
strategists
sustainable
trend research
Product details
- ISBN 9780749498702
- Weight: 580g
- Dimensions: 146 x 222mm
- Publication Date: 03 Feb 2020
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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SHORTLISTED: Business Book Awards 2021 - Change & Sustainability
The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow.
People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required.
Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy. Featuring a new innovation manifesto, this book is a guidebook covering important topics including:
- Trend research, forecasting and scenario planning
- Classic innovation theory vs current leading-edge thinking
- New consumption patterns and fragmented niches of growth
- Dynamic cross-category innovation from legacy brands and start-ups
- Challenging convention via catalytic leadership and next-generation practises
- How agile organizations leverage cultural and social trends to anticipate change
- Utilizing business innovation to tackle social, cultural and environmental problems
Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.
Sean Pillot de Chenecey is a marketing expert, who for over 20 years has combined brand consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, Muller, GlaxoSmithKline, Visa, Granarolo and Starwood; and he's collaborated with numerous advertising, branding, design, media and PR agencies. He is a university lecturer and has written for Admap, Brand Strategy, Contagious, Dazed and Marketing. A public speaker, he's given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America.
