A01=Carole Lamarque
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Author_Carole Lamarque
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Businessstrategies
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Category1=Non-Fiction
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COP=Belgium
Decisionmakers
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Europe
Expertadvice
Influencers
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Language_English
Lannoo
Marketing
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Practicalguide
Price_€20 to €50
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softlaunch
Successfulbusiness
Product details
- ISBN 9789401452168
- Weight: 360g
- Dimensions: 170 x 240mm
- Publication Date: 25 Jun 2018
- Publisher: Lannoo Publishers
- Publication City/Country: BE
- Product Form: Paperback
- Language: English
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"Influencers are like a match in a hearth. You can't get the fire to start without them (unless you can afford to use more drastic methods). But their way of working often remains hidden: as soon as the fire is burning, you no longer see the match."
Like the wood in a hearth, the combined talents within a company form a solid basis for business activity. But this alone is not enough to make a company successful. What every company needs is a plan for finding the influencers who can set its brand alight. Influencers provides decision-makers and marketing executives with a guide for translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies. In doing so, Influencers is among the first to clearly map out the often-neglected subject of influencer marketing in Europe.
Carole Lamarque is a founding member of Duval Union Consulting, a marketing bureau that includes Microsoft, Lotus Bakeries and ENI amongst its customers. In addition, she has built up 20 years of experience in innovative and highly competitive marketing within companies such as Shell, Proximus, Sanoma Media and Telenet.
