A01=Richard A. Winett
approach
audience behavior analysis
Author_Richard A. Winett
behavioral
behavioral intervention in media environments
Behavioral Systems Approach
Behavioral Systems Framework
Behavioral Systems Perspective
Category=JBCT
change
Child's Tv Program
Child's Tv Viewing
Child’s Tv Program
Child’s Tv Viewing
consumer decision processes
corrective
Corrective Ads
Corrective Advertising
Diffusion Research
Diffusion Researchers
educational media impact
Educational Tv Program
Energy Conservation
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
framework
health communication strategies
HRA
Information Remedies
Life Style
Long Term Behavior Change
marketing
McGuire's Model
McGuire’s Model
media effects research
Mothers Clubs
perspective
Proinnovation Bias
Prosocial Programs
Prosocial Television
remedies
social
social influence theory
Stanford Heart Disease Prevention Program
systems
Time Dimension Perspective
Tv Experiment
Tv Exposure
Tv Violence
Product details
- ISBN 9780898596908
- Weight: 670g
- Dimensions: 156 x 234mm
- Publication Date: 01 Apr 1986
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
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First Published in 1986. This book has two basic goals. The first goal is to present how information is formed, used, channelled, and delivered in a number of different contexts and systems with varying impacts. The second goal is to present these diverse applications within one framework so that there is continuity between the different subjects and chapters. The framework is behavioral systems, and so this book is also an attempt to further evolve and show the viability of this framework.
Richard A. Winett Virginia Polytechnic Institute and State University
