A01=Jennifer Rowley
academic library marketing
Author_Jennifer Rowley
Brand Relationships
Business Processes
Category=GLC
Cost Leadership
customer engagement strategies
Customer Relationship Management Systems
digital information services
digital marketing for information professionals
e-service management
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
Free Information
Impact Analysis
information industry trends
Information Marketplace
Knowledge Acquisition
library
management
Marketing Communications
Marketing Communications Mix
Marketing Information System
Marketing Mix
Marketing Planning
marketplace
National Libraries
OCLC's FirstSearch
OCLC’s FirstSearch
online
online branding techniques
Online Catalogue Interface
Organization's Product Portfolio
Organizational Buying Process
organizations
Organization’s Product Portfolio
Personal Selling
Pricing Objectives
products
Professional Pricing
Relative Market Share
search
service
Strategic Marketing Planning Process
system
systems
Thomson ISI
Web Based Information Services
Product details
- ISBN 9781138274334
- Weight: 450g
- Dimensions: 156 x 234mm
- Publication Date: 09 Sep 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.
Dr Jennifer Rowley Professor of Information and Communications at Manchester Metropolitan University, UK
