Information Systems

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A01=Efrem G. Mallach
Analytical CRM
Author_Efrem G. Mallach
Bar Codes
Blade Servers
business
business analytics
Business Process
business students
Case Tool
Category=KJMK
Category=KJQ
Category=UTF
Cell D2
Cloud Storage
cloud-based applications
CRM System
customer relationship management
data
Data Warehouse
database modelling
decision support systems
digital transformation
Disk Drives
EAI
Enterprise Information Systems
Enterprise System
Entity Relationship Diagram
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eq_business-finance-law
eq_computing
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eq_isMigrated=2
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ERP Software
ERP System
Foreign Key
Gendarmerie Nationale
hardware
information systems
information systems for non-technical students
Jad
Member Id
Open Source Software
organisational integration
performance-critical applications
Private Cloud
RFID Tag
Secondary Storage Device
software
software engineering
value-adding business process
Virtual Machine

Product details

  • ISBN 9780367183530
  • Weight: 620g
  • Dimensions: 178 x 254mm
  • Publication Date: 17 Feb 2020
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This textbook takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers. Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students on the job. Review questions, discussion questions, and summaries are also included. This second edition is updated to include new technology, along with a new running case study.

Key features:

  • Single-mindedly for business students who are not technical specialists
  • Doesn’t try to prepare IS professionals; other courses will do that
  • Stresses the enabling technologies and application areas that matter the most today
  • Based on the author’s real-world experience
  • Up to date regarding technology and tomorrow’s business needs

This is the book the author—and, more importantly, his students—wishes he had when he started teaching. Dr. Mallach holds degrees in engineering from Princeton and MIT, and in business from Boston University. He worked in the computer industry for two decades, as Director of Strategic Planning for a major computer firm and as co-founder/CEO of a computer marketing consulting firm. He taught information systems in the University of Massachusetts (Lowell and Dartmouth) business schools for 18 years, then at Rhode Island College following his retirement. He consults in industry and serves as Webmaster for his community, in between hiking and travel with his wife.

Dr. Mallach has taught in the information systems field since 1984. In addition, he has had a long and varied career in the information technology industry - before this time, during a break from teaching in 1998-2003, and on a part-time basis while teaching. This exposure to real-world practice, which continues today, gives him a perspective on information systems that is impossible to obtain through academic pursuits alone.

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