A01=Alessandro Lanteri
A01=Ted Ladd
Author_Alessandro Lanteri
Author_Ted Ladd
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Product details
- ISBN 9781800810174
- Weight: 200g
- Dimensions: 128 x 196mm
- Publication Date: 09 Mar 2023
- Publisher: Profile Books Ltd
- Publication City/Country: GB
- Product Form: Paperback
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'In an era where innovation is like oxygen, this is a riveting read' Gopi Kallayil, Google
It is a myth to consider innovation the domain of the special few inspired by 'eureka!' moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods has the potential to innovate with impact, generating profits and even changing the world.
In this engaging guide, top thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show how to create innovations that deliver customer value. Their Innovation Pyramid describes a strategic process that is rooted in the right cultures and mindsets, leveraging a range of methods, techniques and themes to reach the pinnacle of maximum impact.
This book is essential reading for anyone who wants to create, innovate, improve performance, and ultimately, make a difference.
The Economist Edge series: books that give you the edge, also available, Branding That Means Business.
Ted Ladd is a Dean and Professor of Entrepreneurship at the Hult International Business School and teaches innovation at Harvard University. The most recent start-up he participated in was acquired by Google.
Alessandro Lanteri is Professor of Strategy at ESCP Business School and teaches executive education programs for Said Business School and London Business School. He is the author of CLEVER.
