A01=Berangere L. Szostak
A01=Claudine Gay
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Author_Berangere L. Szostak
Author_Claudine Gay
Category=KJ
creative slack
creativity
engineers
environment
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ever-changing world
experts
framework
ideas
innovative capabilities
order
researchers
scientists
sme
sme managers
smes
social construction
strategic innovation
value
Product details
- ISBN 9781786303172
- Weight: 544g
- Dimensions: 160 x 236mm
- Publication Date: 16 Aug 2019
- Publisher: ISTE Ltd and John Wiley & Sons Inc
- Publication City/Country: GB
- Product Form: Hardback
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In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative.
This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account
This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account
Claudine Gay is a Professor in Economics at Université Lumière Lyon 2, France, and a member of the TRIANGLE laboratory. Her research focuses in particular on innovative territories and the platform economy.
Bérangère L. Szostak is a full Professor of Management Sciences at the BETA laboratory of the University of Lorraine-University of Strasbourg, France. Her work focuses on a range of topics including design agencies, industrial SMEs and social economy.
