Innovation and New Product Marketing (RLE Marketing)
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A01=David F. Midgley
Adoption Curve
Author_David F. Midgley
Category=KC
Category=KJS
CI CI
CI CI CI
consumer adoption
diffusion theory
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eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
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Hybrid Seed Corn
Individual Adopts
innovation management in business
Innovative Behaviour
Innovative Ness
Innovativeness
Interpersonal Communication
marketing
marketing strategy models
mass-marketing
National Launch
new product development techniques
Opinion Leaders
organisational innovation
Part Iii
Persuasion Stage
Pilot Launch
Potential Innovators
Product Concept
Product Introductions
product life cycle
Repeat Purchase
RLE
ROI
Situational Effects
Supermarket Products
Test Market
Test Market Results
Venture Team
Product details
- ISBN 9781138972766
- Weight: 550g
- Dimensions: 156 x 234mm
- Publication Date: 26 Nov 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.
Multivolume collection by leading authors in the field
