Innovation in the Cultural and Creative Industries
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group
identity
innovation
innovations
innovative business model
libraires
museums
nintendo
omnichannel
omnichannel innovations
pursuit
store
store business
strategies
visitor experience
Product details
- ISBN 9781786303790
- Weight: 476g
- Dimensions: 160 x 239mm
- Publication Date: 25 Oct 2019
- Publisher: ISTE Ltd and John Wiley & Sons Inc
- Publication City/Country: GB
- Product Form: Hardback
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Technological innovations, sociological and consumer trends, and growing internationalization are transforming the cultural and creative industries (CCIs). These changes present new challenges for CCIs that require original and inventive answers. Innovation in the Cultural and Creative Industries analyzes the powerful strategies put in place by CCI organizations such as Nintendo, the Lascaux Cave and Daft Punk. The case studies presented in this book cover video games, books, music, museums, fashion, film and architecture. Each chapter is organized around five key points: a theoretical framework that focuses on a specific concept, a description of the methodological mechanism mobilized, a presentation of the industry concerned, the analysis of the innovative strategy and a recap of the lessons and best practices demonstrated by the case.
Estelle Pellegrin-Boucher is a Senior Lecturer authorized to direct research at the University of Montpellier, France. Her main areas of research are coopetition strategies and managerial innovation.
Pierre Roy is a Lecturer in strategy and management at the University of Montpellier. His research mainly concerns competitive strategies in the cultural and creative industries (cinema, architecture, online streaming, etc.).
