Innovation is Everybody's Business

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Product details

  • ISBN 9781529398182
  • Weight: 260g
  • Dimensions: 124 x 196mm
  • Publication Date: 28 Oct 2021
  • Publisher: John Murray Press
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Tamara Ghandour, author, podcaster, keynote speaker and founder of innovation training company, LaunchStreet, used to believe that innovation was the domain of a select few, exclusive to certain industries, or relegated to a specific job role. But, as Tamara discovered in her 25 years of work and research, everybody has the capacity to innovate. It's a person's unique innovation style, which can be assessed and channelled, that can transform inertia into innovation.

Drawing on eye-opening data from her proprietary Innovation Quotient Edge Assessment, Innovation is Everybody's Business is for those looking for solutions to the daily pain of "how do I prove my worth," a reality for many people whether they work in the C-Suite or on the front-lines. This book will resonate with those that recognize that being more innovative is their ticket to being indispensable. It is also for leaders under pressure to build a culture of innovation but don't know how. As organizations face pressure to innovate, the accountability for making it happen falls on senior and mid-level leaders. They are told what to do, but not how to do it. This book will give them a tool to build a team of innovators who make an impact every day in big and small ways.

Tamara Ghandour is the founder of LaunchStreet, an innovation training company that helps teams and organizations across the globe compete, and win, by tapping the power of innovation. She is also the creator of the ground-breaking Innovation Quotient Edge (IQE) Assessment, the only tool able to measure people's natural innovation strengths and deliver insights and tools for bringing more innovative ideas to the table, and building high-performance teams. At 27 Tamara was the youngest person ever named to leadership in a leading global advertising agency. Well-known brands like Cheerios, Clorox and Proctor & Gamble have benefited from Tamara's innovative approach. When companies like Disney, General Mills, RICOH, Hilton, and Red Robin want to increase their innovation quotient, they call Tamara. Her business innovation podcast, Inside LaunchStreet, which has featured Angela Duckworth and other well-known guests, has been downloaded nearly 50k times in less than a year. She has run multi-million dollar businesses and launched a few of her own, learning from her successes and, most importantly, her failures.

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