Home » Innovation Reinvented
Product Image

Innovation Reinvented

Roger Miller | Marcel Côte
€41.99
Title
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Marcel Côte
A01=Roger Miller
Author_Marcel Côte
Author_Roger Miller
Category=KJD
Category=KJM
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction

Product details

  • ISBN 9781442644298
  • Weight: 600g
  • Dimensions: 159 x 235mm
  • Publication Date: 28 Apr 2012
  • Publisher: University of Toronto Press
  • Publication City/Country: CA
  • Product Form: Hardback
Secure checkout Fast Shipping Easy returns
Description

Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.

Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Côté demonstrate, the vast majority of innovations result from improvements in product features or business processes.

Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation.
About Marcel Côte | Roger Miller
Roger Miller's academic career has focused on understanding innovation. He is a the Distinguished Research Scholar at the Said Business School in the University of Oxford and a University Partner at Secor, a strategy consulting firm. Marcel Côté, the founder of Secor, is a well-known strategy consultant and public policy advisor in Canada, as well as a serial investor in start-up companies.

More from this author