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Innovative Marketing Communications

Guy Masterman | Emma Wood
€72.99
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A01=Emma Wood
A01=Guy Masterman
AIDA
Ambush Marketing
audience
Author_Emma Wood
Author_Guy Masterman
Category=KJS
Commercial Message
communications objectives analysis
corporate
Corporate Hospitality
Corporate Hospitality Events
corporate hospitality planning
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
event
Event Sponsorship
Event Sponsorship Programmes
hospitality
IMC Approach
integrated communications
Integrated Communications Mix
Integrated Marketing Communications
International Olympic Committee
Marketing Communications
Marketing Information System
organizers
personal
promotion
Promotional Events
public relations strategy
Royal Liverpool Philharmonic Orchestra
sales
Sales Promotion
Sales Promotion Activities
Sales Promotion Objectives
sales promotion techniques
Sales Promotion Tools
Season Ticket
selling
sponsorship management
Sponsorship Objectives
Sponsorship Rights
strategic event communications framework
target
UEFA Euro
UK Conference
UK Newspaper

Product details

  • ISBN 9780750663618
  • Weight: 640g
  • Dimensions: 189 x 246mm
  • Publication Date: 03 Oct 2005
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.

With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
About Emma Wood | Guy Masterman
Currently the Head of Sport at Sheffield Hallam University. Guy was Assistant Professor at the Sports Management Tisch Center for Hospitality, Tourism & Sports Management at New York University.

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