A01=R. Serge Denisoff
Author_R. Serge Denisoff
broadcast industry regulation
cable
Cable Music Channel
Cable Operators
cable television history
cable television music channel evolution
Category=AVLP
Category=KNTC
channel
CNN Headline News
Country Music
Cyndi Lauper
ELF
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_music
eq_nobargain
eq_non-fiction
FCC Regulation
friday
Friday Night Videos
heartbreak
Heartbreak Hotel
john
John Lack
media studies
Miami Vice
MTV Cop
MTV Executive
MTV Network
MTV Playlist
music
Music Channel
music industry transformation
Music Video
night
Night Flight
Night Tracks
operators
popular culture analysis
sykes
Tom Freston
USA Network
Video Music
Video Music Network
Video Soul
videos
Warner Amex Cable
youth media consumption
Product details
- ISBN 9780887388644
- Weight: 635g
- Dimensions: 152 x 229mm
- Publication Date: 30 Jan 1988
- Publisher: Taylor & Francis Inc
- Publication City/Country: GB
- Product Form: Paperback
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MTV is the third major breakthrough in music broadcasting, and the first since the late 1960s. "Top Forty" radio was initiated in the 1950s, and along with "free form" or "progressive" rock molded rock music exposure for nearly twenty years. Many observers credit MTV with resurrecting the music industry from the throes of the Great Depression of 1979. Few would dispute its impact on contemporary film, fashion, and radio.Inside MTV examines the world of cablecasting, the evolution of WASEC, MTV, VH-1, and some of their competitors. The strategies, personalities, promotions, and the contents that placed MTV on the road to its dominant position are described. The many controversies surrounding the channel are thoroughly detailed, and a good deal of the misinformation on the subject is corrected.It is a mere five years since MTV began as the third of four Warner-Amex Satellite Entertainment Company (WASEC) channels, created by two of America's largest conglomerates. Since then, it has become a major force. Before MTV was conceived the relationship between television and rock music was weak, at best. As the new partnership .developed, a story of genius, luck, and discrimination began to unfold, and a corporate innovation of major proportions and psychodemographic success emerged.MTV is now the most profitable 24-hour cable outlet beamed from a satellite. It reaches 30.8 million households. How all this happened is chronicled in this major new book from a leading authority on the American music business.
