Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001
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978-1-787115-47-7
9781787115477
A01=Graham Hull
Age Group_Uncategorized
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Author_Graham Hull
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Automotive Design
Bentley
bespoke
BMW Rolls-Royce
Brunei Bentley
Camargue
car design
Category1=Non-Fiction
Category=AKP
Category=HBT
Category=WGCB
chief stylist
classic British cars
Continental R
COP=United Kingdom
Corniche
Corniche 2000
Crewe
Delivery_Delivery within 10-20 working days
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eq_nobargain
eq_non-fiction
Graham Hull
Language_English
new edition
PA=Available
Price_€20 to €50
PS=Active
reprint
Rolls-Royce
Royal College of Art
RR
Silver Seraph
Silver Shadow
Silver Spirit
softlaunch
Styling
styling department
V5547
Veloce
VW Bentley
Product details
- ISBN 9781787115477
- Weight: 1000g
- Dimensions: 207 x 250mm
- Publication Date: 19 Jun 2019
- Publisher: David & Charles
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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A Veloce Classic Reprint. From a small design team working on the Silver Spirit/Mulsanne, to becoming Chief Stylist, Graham Hull peels back the curtain on an idiosyncratic institution during his time at Crewe. Throwing light on a factory motivated as much by pride as the bottom-line, all of the projects – whether production, special commission, or aborted designs – are covered, and the often unique styling process is explored. This process was a key element in the resurgence of the dormant Bentley marque, that, with its fortunes on the rise, became the star of the Geneva Motor Show, attracting commissions from wealthy enthusiasts for totally bespoke vehicles. Founding fathers Royce and Rolls melded engineering with marketing, but as marketing took over, this union fractured. The drama of how this British institution was divided between BMW and VW, and how aesthetic design, never cherished by British management, was increasingly recognised, is fundamental to the story. The bewildering number of projects during the 1990s is a genuine eye-opener and a phenomena that demanded unique people, skills, and facilities.
Graham Hull, an early graduate from the world-famous Royal College of Art Automotive Design course, joined Rolls-Royce and Bentley Motors, Crewe, in 1971. He became Chief Stylist, responsible for both marques in the mid ‘80s, and was deeply involved in the spectacular re-birth of Bentley. He remained at Crewe after BMW bought Rolls-Royce, and VW bought Bentley, leaving in 2001.
