Integrated Business To Business Marketing
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A01=Philip Allott
Author_Philip Allott
B2B
best business to business marketing
blueprint for marketing
business integration
business manual
business to business marketing
Category=KJS
creating websites
digital marketing
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
guide
how to improve digital marketing
manual
marketing
marketing manual
w
Product details
- ISBN 9781789047790
- Dimensions: 140 x 216mm
- Publication Date: 25 Mar 2022
- Publisher: Collective Ink
- Publication City/Country: GB
- Product Form: Paperback
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In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the success of any firm. Understanding what needs to be done to get good results, without spending a king’s ransom or burning the midnight oil to generate those sales, is at the very heart of what Integrated Business to Business Marketing is about. Whether you run an established enterprise or business start-up, Philip Allott will provide you with a blueprint for success.
A former regional chairman of the Federation of Small Businesses and fellow of the Chartered Institute of Management, he is the author of numerous business marketing reports, papers, media material and the published author of The Donkeyman. He lives in Knaresborough, UK.
