A01=Alberto Perez La Rotta
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Author_Alberto Perez La Rotta
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business
business leadership
business strategy
business transformation
Category1=Non-Fiction
Category=KJC
COP=United Kingdom
Delivery_Delivery within 10-20 working days
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eq_business-finance-law
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Language_English
organizational leadership
organizational strategy
PA=Available
Price_€50 to €100
PS=Active
sales
softlaunch
Product details
- ISBN 9781787690523
- Weight: 166g
- Dimensions: 129 x 198mm
- Publication Date: 10 Aug 2018
- Publisher: Emerald Publishing Limited
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Drawing upon a model developed over 25 years of experience and successfully taught for many years at his company Wilson Learning Andina y Rio de la Plata, Alberto Pérez La Rotta presents a comprehensive and replicable approach to integrated business transformation that synchronizes natural human behavior with the needs of leadership, sales, customers, and teams. Here Pérez provides a roadmap to his method as well as case studies from across Latin America and across the financial services, chemical, pharmaceutical, industrial equipment, and consumer products industries, and he demonstrates how to clarify the challenges facing an organization, define a new value proposition, and connect strategy to key capabilities rooted in an organization’s leadership, culture, sales potential, customer focus, and value chain. This allows organizations to develop and implement solutions that generate transformation and growth and measure the impact of the transformation on the organization and systems.
Pérez clearly connects theory to practice in each of its real-world business cases, making Integrated Business Transformation of interest to researches, students, and practitioners.
Pérez clearly connects theory to practice in each of its real-world business cases, making Integrated Business Transformation of interest to researches, students, and practitioners.
Alberto Pérez La Rotta is President of Wilson Learning Latin America. For more than 25 years, in his own consulting company with offices in Colombia, Mexico, Argentina, Chile, and Brazil, Alberto has applied his Integrated Business Transformation approach. This presence has allowed him to help transforming global and local companies of different industries.
