Ad Exposure
Advertising Effects
Category=JBCT
Category=JMA
Category=JMJ
Category=NH
Commercial Messages
communications
Consumption Constellations
Customer Based Brand Equity
direct
Direct Response Marketing
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eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
IBM Product
IMC Planning
IMC Program
IMC Research
Information Integration Theory
INTEGRATED CHANNEL MANAGEMENT
Integrated Communications Program
Integrated Communications Strategies
Integrated Marketi Ng Communications Programs
Integrated Marketing
Integrated Marketing Communications Plan
Integrating Marketing Communications
marketing
Marketing Communication
Pr Om
Product Publicity
program
promotion
public
Public Relations Activities
relations
sales
Successful IMC
Teenage Mutant Ninja Turtle
trade
traditional
Tv Ad
Product details
- ISBN 9781138992535
- Weight: 453g
- Dimensions: 152 x 229mm
- Publication Date: 13 May 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
