Ad Exposure
Advertising Effects
audience segmentation models
brand equity measurement
Category=JBFS
Category=JM
Category=KJS
Commercial Messages
communications
consumer behavior analysis
Consumption Constellations
Customer Based Brand Equity
direct
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
IBM Product
IMC
IMC Planning
IMC Program
IMC Research
Information Integration Theory
INTEGRATED CHANNEL MANAGEMENT
Integrated Communications Program
Integrated Communications Strategies
Integrated Marketi Ng Communications Programs
Integrated Marketing
integrated marketing communication research
Integrated Marketing Communications Plan
marketing
Marketing Communications
Pr Om
Present Day Campaigns
Product Publicity
program
promotion
public
Public Relations Activities
public relations integration
qualitative media research
relations
sales
strategic communication planning
Successful IMC
Teenage Mutant Ninja Turtle
trade
traditional
Tv Ad
Product details
- ISBN 9780805813913
- Weight: 890g
- Dimensions: 152 x 229mm
- Publication Date: 01 Jan 1996
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
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Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
