A01=Hyunjin Kang
A01=Lara Stocchi
A01=Maxwell Winchester
A01=May O.Lwin
A01=Peter Ling
A01=Wonsun Shin
Age Group_Uncategorized
Age Group_Uncategorized
Author_Hyunjin Kang
Author_Lara Stocchi
Author_Maxwell Winchester
Author_May O.Lwin
Author_Peter Ling
Author_Wonsun Shin
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Category1=Non-Fiction
Category=KJP
Category=KJS
COP=Australia
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Available
Price_€50 to €100
PS=Active
softlaunch
Product details
- ISBN 9780195596717
- Weight: 842g
- Dimensions: 204 x 247mm
- Publication Date: 24 Apr 2019
- Publisher: Oxford University Press Australia
- Publication City/Country: AU
- Product Form: Paperback
- Language: English
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Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion (strong & weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour.
Supported by case studies, weblinks and revision questions to assist with student understanding and encourage critical reflection, Integrated Marketing Communication critically examines the major theories of marketing communication and provides students with examples of the practical implications of these theories.
Dr. Max Winchester - Head of Scholarship and Professional Learning, First Year College, Victoria University
Peter Ling - Visiting Fellow, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore
Dr. Lara Stocchi - Senior Lecturer in Marketing, College of Business, Government, and Law , Flinders University
May O. Lwin - Professor, Wee Kim Wee School of Communication and Information, and Associate Dean (Special Projects), College of Humanities, Arts & Social Sciences, Nanyang Technological University, Singapore
Dr. Wonsun Shin - Senior Lecturer, School of Culture and Communication, and Co-Director, Master of Marketing Communications, University of Melbourne
Hyunjin Kang - Assistant Professor, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore
