Integrated Marketing Communications in Risk and Crisis Contexts
Regular price
€97.99
A01=Deanna D. Sellnow
A01=Robert S. Littlefield
A01=Timothy L. Sellnow
Age Group_Uncategorized
Age Group_Uncategorized
Author_Deanna D. Sellnow
Author_Robert S. Littlefield
Author_Timothy L. Sellnow
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Category1=Non-Fiction
Category=GTC
COP=United States
culture centered
Delivery_Delivery within 10-20 working days
eq_isMigrated=2
eq_nobargain
global marketing
IDEA Model
instructional communication
integrated marketing communication
Language_English
PA=Available
Price_€50 to €100
PS=Active
risk and crisis communication
softlaunch
strategic communication
Product details
- ISBN 9781793618771
- Weight: 517g
- Dimensions: 161 x 230mm
- Publication Date: 09 Mar 2021
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.
Robert S. Littlefield is founding director and professor in the Nicholson School of Communication and Media at the University of Central Florida.
Deanna D. Sellnow is professor of strategic communication and assistant director of the Nicholson School of Communication and Media at the University of Central Florida.
Timothy L. Sellnow is professor of strategic communication in the Nicholson School of Communication and Media at the University of Central Florida
