Integrating Qualitative and Quantitative Methods
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A01=David L. Morgan
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Author_David L. Morgan
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Language_English
Mixed methods
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program evaluation
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qualitative
Qualitative Research
quantitative
research design
Research Methods & Evaluation
sequential designs
sequential priorities model
social science research
softlaunch
Product details
- ISBN 9780761915232
- Weight: 520g
- Dimensions: 187 x 231mm
- Publication Date: 28 Aug 2013
- Publisher: SAGE Publications Inc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Focusing on research designs for projects that collect both qualitative and quantitative data, this practical book discusses strategies for bringing qualitative and quantitative methods together so that their combined strengths accomplish more than is possible with a single method. The approach is broadly interdisciplinary, reflecting the interest in mixed methods research of social scientists from anthropology, communication, criminal justice, education, evaluation, nursing, organizational behavior, psychology, political science, public administration, public health, sociology, social work, and urban studies. In contrast to an "anything goes" approach or a naïve hope that "two methods are better than one," the author argues that projects using mixed methods must pay even more attention to research design than single method approaches. The book’s practical emphasis on mixed methods makes it useful both to active researchers and to students who intend to pursue such a career.
David L. Morgan received his PhD in sociology from the University of Michigan, and is currently an emeritus professor in the Department of Sociology at Portland State University. He is an inter-disciplinary research methodologist, working in both qualitative research and mixed methods research. In addition to artificial intelligence, his research interests include focus groups and mixed methods research. He is the author of more than fifty peer-reviewed articles and author or editor of nine books on research methods; he is currently the series editor for the Qualitative Research Methods Series from Sage (the “little blue books”).
